Testimonial

Working with GOALS, Inc. brought clarity and structure to areas of our business that needed focused attention. The guidance we received helped improve decision making, strengthen operations, and align our leadership team around clear priorities. The experience delivered practical value that translated directly into better execution and measurable business improvement.

Ben was one of the first members of our Leadership team, and he excelled at leading a balanced approach to our goals of growing, developing high-quality people, and driving our financial results each year

It is my privilege to endorse and recommend Ben Smith as a critical Leader within your company. As Co-Founder of Jamba Juice, I had the privilege of working with Ben for nearly 8 years, and cannot recommend him highly enough as a future Leader of your team. Ben helped spearhead our growth from just 60 stores in California to nearly 700 stores throughout North America. He was an incredible Leader, an outstanding Teacher and Developer of People, an Operational guru, and was a great guy to work with!

In short, Ben has been one of the most supportive, influential people in my entire career, and is one of the greatest leaders I have ever worked for. Ben took a chance in hiring me to join his team, and he continued to invest in me and challenge me to be “better than I ever thought I could be”. Besides being a joy to work with, Ben is a take-charge person who is able to present creative ideas and communicate the benefits.

Ben’s leadership approach is very hands on. He jumps right in, gets familiar with the problem or the situation and is not afraid to get his hands dirty. He is calm in the face of pressure and methodical when dealing with competing priorities. He has excellent communication skills and is able to get the message across, in addition to securing buy-in, from a wide array of positions and personality types. Ben’s conflict resolution skills were instrumental in bringing an under-performing region together and increasing revenue.

I am pleased to write this recommendation for Ben Smith Ben is a hardworking, dedicated professional who was a pleasure to work with during his time with us. Ben’s leadership played a pivotal role in turning around our business performance. Ben is an excellent relationship builder, earning the trust and respect of franchisees and team members alike. His commitment to fostering collaboration and his strong work ethic made a significant impact on our organization.

We hired Ben in early 2025, and we’ve just re-upped for our 3rd Consulting agreement with him. Ben has been incredible to work with, balancing digging into the “weeds” with our Restaurants while at the same time providing crucial Strategic direction. Ben has already made a significant difference in our Operations, our People, and our Results, and we’re excited to continue working together next year.

Ben jumped in right away when we hired GOALS. Extremely hands-on, his Operations and Business knowledge were amazing, but his ability to quickly form key relationships within our business were a game-changer. Within the first few weeks, he was able to provide both high-level but also small-detail recommendations that we implemented right away. Thanks, Ben!!

As CEO of our portfolio Company, Ben jumped in immediately, traveled to 6 different markets to meet in person with Franchisees….Also spent time until midnight (in the rain!) working in the field with Franchisees, learning “hands-on” how the business operates. PEG continues to support Ben and his accomplishments and leadership, and would recommend and support him for future leadership roles, either within their own portfolio or for other Companies.

We hired Ben and GOALS in the Fall of 2025 for a short but critical project. Ben exceeded all of our expectations, delivered beyond what was asked, and made a major difference for our business. Although our initial thinking was this would be a 1-time agreement, we’ve now decided to work with Ben again in early 2026.